Choose your memory

The Choose your memory series was conceived to portray aspects of communication in the age of the information society, permanently connected to social networks and the influence of algorithms driven by big data and manipulated by artificial intelligence. Appropriated pictograms from the Internet are hand-painted as data for the viewer.
The process of selecting the pictograms was done through open consultations on social network, inviting people from all over the world to send in suggestions for pictograms related to their memories. The result was the participation of people mainly from Latin America, from the generations of the 80s, 90s and 2000s, and it was observed that many of the proposed references were common to people from different countries. Thus, an archive of memory references of different generations was created, which manifested itself as an action of interference in the painting through interaction in social networks.
The painted pictograms overlap in windows and meanings, emulating the way people access memory. The small scale of each pictogram invites the viewer to approach the work while causing displacement by simulating the approach of virtual environments. The graphics form a landscape similar to the geography of neuronal synapses, a symbolism traced in the virtual territory of the new digital society. As a result of the research, the series presents a mapping of the transformation of language in the rules of the digital era and how the different pictograms transcend into a universal language.